The Houston Chronicle reports the conservative politician will skip an exploratory committee and instead directly launch his campaign. (Video via Office of Senator Ted Cruz)

Cruz was recently in the early primary state of New Hampshire but played coy about his motivations.

"New Hampshire is lovely this time of year," Cruz said. (Video via NBC / "Late Night With Seth Meyers")

The latest 2016 polls generally have Cruz trailing behind other names in the Republican field, including Jeb Bush, Chris Christie and Scott Walker.

Cruz's announcement Sunday gives him a slight head start over fellow Sen. Rand Paul, who is expected to announce his candidacy April 7 in Louisville.

This video includes images from Getty Images.