TheGoodLordAbove.com is behind the boards, saying it's "extremely important that this message of love is spread throughout the world."

The Metro Times reports that most-recent ad is in Dearborn Heights, Michigan and was placed on the same electronic billboard that formerly displayed a message from an anti-gay group called restrainthejudges.com. That billboard read, "Homosexuality is a behavior. Not a Civil Right." See the video on the left for more on reaction to that sign.

Other gay-friendly displays have been spotted in Orem and Salt Lake City Utah. The organization’s website has a donation button and says the goal is “purchasing space on billboards all over the United States of America.”

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“Our members cannot be bought off,” General President Sean O’Brien said in a social media statement, calling UPS' offers “illegal and haphazard.” (Hyosub Shin/AJC 2023)

Credit: Hyosub Shin/AJC