Obama’s approval rating was at 50 percent in this month’s New York Times/CBS poll, and strategists close to Clinton said they would be eager to have his participation as the general election unfolds. (In contrast, President George W. Bush’s approval rating was at 20 percent in a Gallup poll just before the November 2008 election, and he rarely appeared that year with Sen. John McCain of Arizona, the Republican nominee.)
Obama is particularly enthusiastic, aides said, about taking on Donald Trump. The Republican candidate has personally offended the president with his conduct on the campaign trail — Trump referred to a black supporter on Friday in one of his crowds as “my African-American” — and as the most visible champion of the “birther” conspiracy theories that falsely hold that Obama was born in Kenya rather than Hawaii.
Should Clinton do well enough in the primaries Tuesday to give her sufficient delegates to claim the Democratic nomination, Obama is likely to move swiftly to make a case for her.
“He has indicated he wants to spend a lot of time on the campaign trail, so when it’s time to do that, we’ll go out guns ablazing,” Jennifer Psaki, Obama’s communications director, said in an interview. “We are actively thinking through how to use the president on the campaign trail — what works for the nominee, what works for him, and how to utilize his strengths and his appeal.”
Jennifer Palmieri, Clinton’s communications director, said that Clinton hoped to earn Obama’s endorsement and his active participation in the campaign during the summer and fall.
“There’s no one better to lay out the two paths voters will face in the fall elections,” Palmieri said, “and he is particularly strong at making the economic argument for her.”
Advisers to Obama and Clinton believe that the president, who ran against Clinton in a sometimes nasty primary in 2008, can be a persuasive voice for voters who may find her difficult to relate to or who have supported the more liberal stances of Sen. Bernie Sanders.
“As former opponents, they have an amazing story,” Palmieri said, adding that it would be “hard to imagine a more convincing advocate for her.”
The White House argues that Obama could help Clinton appeal to independent voters — particularly suburban independent women — in the Midwest, notably its northern stretch including Michigan, Minnesota and Wisconsin. Obama won all three states in 2012 in part by painting Mitt Romney, the Republican nominee, as a corporate raider who would shut down factories and move jobs overseas.
Officials in the White House and close to Clinton’s team point to the president’s appeal to African-American and young voters — groups who favor him more than her — as helpful to turning those groups out for her in November. African-American and young voters will play a crucial role, the aides said, in battlegrounds such as Florida, Virginia, Pennsylvania and Ohio. Obama won all four states in 2012.
The process comes after months of more informal contact between the White House and the Clinton and Sanders campaigns and is still in its early stages. Advisers to Obama, speaking on the condition of anonymity about his plans because Clinton has yet to secure the Democratic nomination, said the president had not begun drafting his address for next month’s Democratic National Convention or finalized any particular campaign itinerary.
“He’s been very respectful of both of them and careful not to put his thumb on the scale, but at some point, the verdict is the verdict, and that point is almost certainly Tuesday, which is what he was saying,” said David Axelrod, a former senior adviser to Obama’s presidential campaign and at the White House. “I expect that he’ll be a force for trying to move this process along so the party can consolidate and unify.”
White House and Clinton campaign officials declined to pinpoint any timing for an endorsement. But Obama has scheduled a trip to New York on Wednesday to attend Democratic fundraisers, placing him near Clinton’s Brooklyn campaign headquarters the day after Tuesday’s balloting.
Pete Brodnitz, a veteran Democratic pollster, said Obama’s position and popularity makes him ideally suited to counter Trump’s message of economic anxiety. But he cautioned that the president’s approval rating, and his effectiveness on Clinton’s behalf, could plunge if he engages in a bitter, personal back-and-forth with the Republican nominee.
“No one really rewards politicians fighting each other in a general election,” Brodnitz said. “The party is full of attack dogs. I think the president is the one person who does not need to be an attack dog if he can make people feel just a little bit better about our economic future.”
Clinton’s advisers believe that Obama himself is the most powerful voice they can have driving home her argument that Trump is unfit to be president.
“There are only five people on the planet who understand the demands of the presidency in all its aspects, and as such, he has concerns not just about Trump’s policies — although those are big — but about whether he can meet the demands of the office,” Axelrod said. “The best role that he can play is to be the guy who provides reality checks, but more importantly focuses people on the stakes of this election and the stark differences between the candidates.”