Those pushing for the aquarium giveaway spouted the usual reasons for taxpayer largess: jobs, prestige, spin-off jobs and more sales tax. It has become a maxim of governments that you must spend tax money you currently have to chase future possible dollars. The math is often complicated and fuzzy, kind of like New Math for millionaires.
The other explanation that supporters gave for the payout is that Bernie Marcus just ain’t getting the love that he deserves.
Who knew that Bernie Marcus, the tough-as-nails businessman who (co-)founded Home Depot and gave Atlanta a $250 million aquarium, needs so badly to have his tummy rubbed by city leaders?
But there they were, a line of heavy hitters including A.J. Robinson, the head of Central Atlanta Progress; Steve Labovitz, a silk-stocking lawyer and veteran governmental insider; and Mayor Bottoms, all saying the city needs to step up and have some skin in the aquarium game to show Bernie that we appreciate him.
Labovitz noted that Invest Atlanta “invested” in the Center for Civil and Human Rights, the museum next door. In fact, it got $28.5 million from the Westside Tax Allocation District (TAD), the same fund that will cut a check to the aquarium. A TAD is a zone, often impoverished, where property tax collections are frozen and future increases in property values are used to fund improvements in that area, such as infrastructure or low-cost housing for people getting squeezed out.
The mayor stepped into the discussion, adding, “As a body, we should not penalize Mr. Marcus for his philanthropy. … We cannot ignore the investments the Bernie Marcus Foundation has made to this city and the potential investment we can lose in this city.”
Robinson, also known as Mr. Downtown, noted that the state gave the aquarium some sales tax breaks but “we haven’t invested in it.” (That “we” means the city.)
I must pause to point out that the city might not have officially cut the aquarium a check, but several years back, Invest Atlanta chose to issue $25 million in funding from the New Markets Tax Credit to benefit what used to be the World's Biggest Fish Tank!!! (China has now outdone us.)
According to the Tax Policy Center in Washington, D.C., “the credit provides an incentive for investment in low-income communities. The U.S. Treasury competitively allocates tax credit authority to intermediaries that select investment projects. Investors receive a tax credit against their federal income tax.”
On that occasion, the "low-income community" in question was the Georgia Aquarium. Tom Coburn, an Oklahoma Republican who was a U.S. senator at the time, later called the award the "Flipper Tax Credit," named for the most adorable dolphin ever. Or was it a porpoise? I mix those up.
“The proponents of the project openly admit the tax assistance was not even needed,” Coburn’s report stated, “but its availability allowed the popular aquarium to spend money on other projects.”
That’s the case, once again.
“If we are going to give $7.5 million of taxpayer money, then the question becomes, ‘What are we getting that we wouldn’t already get?’” asked new Invest Atlanta board member Fred Smith, an Emory University School of Law professor. “This is going to happen regardless if we put in the $7.5 million, (so) that really doesn’t work for me.”
Smith came from San Francisco, where you can barely rent a broom closet for two grand a month. Intown Atlanta is headed that way. So he voted no.
City Councilwoman Natalyn Archibong, who is on the board, worried about “mission creep” with city tax money, that affordable housing is at a crisis point, and that those on the margins will get dumped on once again.
“The least of these are the ones I’m most concerned about,” she said.
I get why the aquarium folks might want some public money. Everyone else is getting it.
The Braves got nearly $400 million to move out to Cobb County. The Hawks are getting $142 million to redo their 20-year-old arena. And the Falcons, owned by Bernie Marcus' old Home Depot partner Arthur Blank, got $200 million in tax money to help build Mercedes Benz Stadium. And the Falcons may receive another $500 million over the next 30 years to help with debt service, capital improvements, operations and maintenance.
But tax money is not just for football and fish.
Dunwoody recently gave a $9.4 million tax abatement to developers putting up a 16-story office tower next to the town’s MARTA stop. These tax schemes were originally designed to help developers look at downtrodden areas. The intention was to help make projects happen that otherwise wouldn’t have worked.
And yet Dunwoody, one of the richest areas in Georgia, a place having trouble figuring out where to squeeze all these great towers, is giving away money for a prime spot next to the rail line.
But business developers — in fact, just about anyone building anything of note — expect giveaways and incentives as routinely as senior citizens rely on their Social Security checks.
It’s just that the guys in suits get a few added zeroes on theirs.