More than 4 million people have tuned in to watch a group of Georgians rap about marijuana, trucks and red Solo cups over a string of trap beats while smoking and playing in the mud.
Though the individuals aren't pinpointed by name, the Facebook page where the video was originally shared — Adult Vines — identified the group as being from Georgia.
A couple of the individuals also wore University of Georgia paraphernalia in the video.
As of Tuesday afternoon, the video of the all-white group has been shared more than 60,000 times, engaging more than 7,000 commenters and 4,000 Facebook reactions since its posting Sunday.
And the responses are split to say the least.
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Several Facebook users wrote they were appalled, arguing that black culture can't have anything without white culture appropriating it.
One Facebook user likened the group members — including the lead singer, who dons black sunglasses, a University of Georgia baseball cap and a denim Confederate flag vest in the video — to the Georgia couple who rode with a Confederate flag-waving group that made armed threats against African-Americans at a child's birthday party in March.
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The lead rapper’s Confederate flag vest and its connotation was also central to much of the conversation.
But still, several folks applauded the group’s rap game and the video’s “sick beat,” writing that the members were simply rapping about their experiences in a fun, clean way.
The video surfaced days after Pepsi's commercial featuring Kendall Jenner was slammed on social media for capitalizing on the current political and social climate, with many claiming the ad made light of Black Lives Matter-type protests and police brutality.
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The shot of Jenner handing a Pepsi to a policeman to placate the protest situation is similar to a Reuters Picture of the Year-winning image of Baton Rouge, Louisiana, protester Ieshia Evans, who stood peacefully as she was being arrested by police officers dressed in riot gear, the AJC reported.
Watch the full viral rap video on Facebook.