"I don't think they'll spend as much as they did in Florida," he said. "But with political campaigns you never know."
In South Carolina and Florida the spending intensified in the week running up to the election. But the Florida primary was just 10 days after South Carolina, and after Gingrich won South Carolina -- in a comeback upset. Romney's campaign and Restore Our Future poured money in to Florida. They outspent Gingrich and Winning Our Future almost six to one in Florida -- $15.8 million, versus $2.7 million -- and Romney won the state.
Primary victories since by former Pennsylvania Sen. Rick Santorum have further muddled the picture and made it less predictable where the campaigns and the Super PACs will spend their money, and how much, hammering the air with ads between now and March 6 when Georgia and nine other states hold primaries on what's known as Super Tuesday.
It's not clear yet whether the tone of the campaign and ads in Georgia will be as nasty as they have been in other states, including South Carolina and Florida. Gingrich said on Monday in California, where he is campaigning, he's more effective when he talks about solutions rather than attacking rival candidates.
Georgia Governor Nathan Deal said Tuesday he's not privy to Gingrich's strategy, but he thinks voters may welcome and respond better if all sides ratchet down the attack ads. He said Gingrich had little option but to answer the criticisms hurled at him, and now maybe the tenor of his campaign will change.
"There comes a time when you have to answer and I think he [Gingrich] is in a position to answer some of those attacks," said Deal. " They are not new. These have already been aired many, many times in many other states. They’re well aware of what the negativities are. I hope we can in Georgia at least begin to set a different tone and have a positive campaign run in our state.”