The City of Chamblee was recently awarded three Flame awards at the 2018 International Association of Business Communicators Atlanta Golden Flame celebration, according to a press release. The awards were: a Gold Flame for the 2018 annual report, “Reflecting on Our Past, Embracing Our Future”; a Silver Flame for the redesign and content of the 2018 “Signal” newsletter; and a Silver Flame for the “Weekend Now” videos, which are shared on the city’s social media channels.
The annual report, “Reflecting on Our Past, Embracing Our Future,” engages the city’s constituents by communicating its accomplishments and financial good standing. It also delivered the city’s mission and values into one cohesive printed piece. The Signal was redesigned with updated content to give it more of a “lifestyle” magazine feel after staff surveyed stakeholders. Respondents said they wanted more articles on new businesses, the arts, Chamblee improvements, local entertainment, community events, community profiles and zoning. While posted online, sixty-five percent said they still prefer a printed copy of the Signal. These findings are the basis of the new Signal. City staff created “Weekend Now,” to allow easy engagement and promotion of our events and happenings in the city. With mobile devices being ubiquitous, staff felt these videos deliver key messages on a key piece of technology to our audience. Staff worked diligently to create a niche in this technology that fills what our audience now desires.
The Golden Flame awards recognize exceptional examples of advertising, marketing and communication programs as judged by an international panel of peer-professionals. Overall, 26 companies earned 63 awards: 42 gold, 11 silver and 10 bronze all for business communication excellence.
Information: www.chambleega.gov or 770-986-5010.
About the Author
