The state Department of Transportation is initiating a “sponsor-a-highway” program where companies will help pay for roadside trash removal.

The DOT currently has a volunteer “adopt-a-highway” program, but the paid sponsorships will be the first in the Southeast, according to DOT. Companies signed up include Zoo Atlanta, Tanger Outlets Mall and Hennessy Lexus Atlanta.

DOT spends about $11 million a year on roadside maintenance.