In the wake of a data breach that potentially compromised as many as 40 million of its shoppers, Target has offered a lets'-make-up gift that some shoppers are calling inadequate, if not insulting.

The retail giant, in a note penned by its CEO, said folks that shop over the weekend will get a 10 percent discount.

"We're in this together, and in that spirit, we are extending a 10% discount – the same amount our team members receive," Target's chief Gregg Steinhafel said, in a press release.

” … that’s not enough smh for all the pain & stress #TargetBreach,” @BlueIcy28 tweeted in response.

” … because 10% makes it all okay..RT,” @can_can_dance chimed in sarcastically.

That probably wasn’t the reaction Steinhafel was after when he held out the olive branch.

“Again, we recognize this issue has been confusing and disruptive during an already busy holiday season,” the release said. “We want to emphasize that the issue has been addressed and let guests know they can shop with confidence at their local Target stores.”

Target is also offering people that have been affected by the data breach — one of the largest in history — free credit monitoring services.