If the premise of a Ford Motor Company YouTube video is to be believed, 30 unsuspecting drivers were recently detoured in a devilish Halloween prank.

The drivers were told they were on their way to a filmed Ford test drive, but were told to make a quick stop at a car wash beforehand.

It was no ordinary car wash. Ghouls and meanies of all sorts jumped out that the occupants of the car, producing hilarious reactions.

Are the participants actors? Is this all a finely-crafted social media campaign? Watch, enjoy and decide for yourself.