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A World War I-themed advertisement for Sainsbury’s, a supermarket chain in the UK, is blowing up the Internet. And rightfully so.
On Christmas Eve 100 years ago, soldiers on both sides laid down their weapons in commemoration of the holidays.
The ad remembers that time, showing both British and German forces coming together for a friendly soccer match and a touching gift exchange.
It is a powerful remembrance of the true meaning of Christmas.
The BBC reports that Sainsbury's commercial is a counter-offensive against UK competitor store chain John Lewis which launched a Christmas commercial that that was equally memorable. Between these epic commercials, one thing is obvious: American advertisers need to step up their game.
In the Sainsbury’s commercial, some scholars debate exactly what happened during the truce, specifically whether or not a game of soccer was played. Below is a companion video about the story behind the truce.
http://link.brightcove.com/services/player/bcpid1126033600001?bctid=3891861917001
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