Free grocery delivery now included in Amazon Prime membership

Amazon announced it will offer free grocery delivery to Prime customers, but you may have to get in line

There are plenty of ways to get your groceries delivered: from traditional box stores to pre-made meals. However, with many of those services, you will certainly fork over cash for the convenience. Until now.

Amazon announced yesterday that it will offer its Amazon Fresh delivery service, which was previously $14.99/ month, for free to Prime members. (More than 100 million people have Amazon Prime access, which costs $119 a year, according to a survey released earlier this year).

A Prime membership already comes with perks like two-day shipping and access to Prime video.

However, if you’re not already using Amazon for grocery delivery, you may have to get in line for this benefit.

In a press release, the company said Prime members already using grocery delivery can do so without pause, but all other customers, in the more than 2,000 cities with grocery delivery, will have to request an invite and wait to be alerted.

“Grocery delivery is one of the fastest growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits,” Stephenie Landry, Amazon’s vice president of grocery delivery, said in a statement.

In addition to eliminating the fee for Fresh, the company also said they are rolling out one and two-hour delivery speeds in more cities.

Amazon offers a number of grocery services: Prime Now, Whole Foods Market and Amazon Go.
"We have a long history of investing in services we think customers will love, and we think unlimited free grocery delivery will be one of the most loved Prime benefits," Landry told NBC.