The millennial fast food consumers have spoken, and it appears a warm welcome and Chick-n-Minis are the way to a 20-something’s heart.
According to Harris Poll's EquiTrend Poll results released Tuesday, Chick-fil-A claimed the title of Chicken Restaurant Brand of the Year, while Moe's Southwest Grill received accolade of Fast Casual Mexican Restaurant Brand of the Year.
Both Atlanta-based chains benefited from millennial consumers, who have been “beefing up” restaurant brands in recent years, Joan Sinopoli, vice president of brand solutions at The Harris Poll, said in a statement.
“Restaurants continue to adapt to the millennial lifestyle, and advancements in ordering methods such as Starbucks’ mobile app and Chick-fil-A’s ‘Mom Valet’ are likely influencing millennials’ higher brand equity scores,” Sinopoli said.
The EquiTrend study used three factors − familiarity, quality and purchase consideration − to determine the top burger brand. More than 100,000 American consumers assessed 4,000 brands in more than 450 categories, including best chicken, casual dining, luxury department store, electronics stores and others.
Moe's beat out Baja Fresh Mexican Grill and Taco Bell in the EquiTrend study results. Chick-fil-A outshined Zaxby's, El Pollo Loco and Popeyes Louisiana Kitchen in the poll results.
Here are all the No. 1 restaurants brands named by Harris Poll in 2017:
- Burger restaurant category – Five Guys Burgers and Fries
- Casual Dining Restaurant - The Cheesecake Factory
- Chicken Restaurant – Chick-fil-A Inc.
- Fast Casual Mexican Restaurant – Moe's Southwest Grill
- Pizza Chain – Papa John's Pizza
- Sandwich Shop – Subway
- Coffee & Quick Service Restaurant - Starbucks Coffee Shops
- Ice Cream and Fro-Yo - Ben & Jerry's Ice Cream Shop
Read more about the Harris Poll study here.