Let’s all say it together: Is this a great country, or what?
Moving on to the strawberry flavored Swirl bread: The back label offers this description: “Ah, the aroma of sweet strawberries baked into our wholesome bread.” Wait. The aroma of strawberries is what’s baked in, not strawberries?
Indeed. On the front, under the large word “Strawberry,” we read “Flavored with other Natural Flavors,” and from the ingredients list we find that, among the things that constitute 2 percent or less of the bread, there are, in decreasing order, cranberries, natural flavors, dehydrated strawberries and elderberry juice concentrate.
Not only aren’t there a whole lot of strawberries, those strawberries are mostly cranberries.
Elderberry fields forever
This discovery caused Mr. Tidbit to check out new limited-edition Pepperidge Farm Strawberry Cheesecake cookies. On close examination, they turn out to be strawberry flavored cheesecake cookies, described on the back label as “soft, cakey cookies made with real cream cheese and strawberry flavored pieces.” The only fruit ingredients are cranberries and elderberry juice concentrate (and natural flavors). No strawberries at all.