New from Pepperidge Farm, Brightside soft-baked heart-shaped granola bars, in boxes of five. The idea immediately reminded Mr. Tidbit of the soft-baked version of BelVita “breakfast biscuits,” which also come five to the box.
Indeed, the products are fairly similar, starting with a lot of rolled oats, and the nutrition statements are very much alike as well. The Brightside item is slightly smaller (five of them weigh 7.9 ounces, whereas the five BelVita biscuits weigh 8.8 ounces), and the Brightside bar is a little thicker, a little lumpier and less crumbly than the BelVita biscuit. It also costs a little more ($3.99 — 51 cents an ounce — vs. $3.69 — 42 cents an ounce).
The most obvious difference, though, is Brightside’s overpackaging. In both cases the bars are in individual loose foil bags, but inside each Brightside bag the sturdy heart is in an oversize plastic tray. Both boxes have room for at least one more bag, but the inclusion of the five space-eating trays fluffs the Brightside box out to 134 cubic inches, compared with BelVita’s 72-cubic-inch box, giving a very mistaken impression of the amount of stuff inside.