Of course, hot dogs typically are heavily dressed in condiments like ketchup and mustard — and that is good news for Kraft Heinz, Burger King’s condiments supplier and corporate cousin. Kraft Heinz is owned by 3G, the Brazilian private equity group that also owns a piece of the burger chain.
Macedo said customers had long been asking Burger King to add a flame-broiled frankfurter to its menu, and about a year and a half ago, the company began seriously working to satisfy that demand. The company tested its hot dogs in five cities around the country.
He said it took teams in the restaurants about 10 days to fully master assembly of the two hot dogs the company is offering. Team members have been watching training videos in which Snoop Dogg gives the lesson. A Spanish-language version features Charo.
Two versions will be on the menu: a simple hot dog in a bun with ketchup, mustard and onion, and a chili cheese dog.
“For us, this isn’t just another product launch, it’s a whole new category,” Macedo said. “There are 20 billion hot dogs sold in the U.S. each year, so it’s a big opportunity.”