Aside from excessive swooning and sporadic night sweats, does this sort of overexposure to chiseled abs and bulging biceps result in body image issues in men? Researchers say it does.

A psychologist specializing in eating disorders tells The Atlantic we generalize eating disorders as a women's issue. But in the U.S. today, more men have eating disorders than ever before. The numbers suggest that nearly 1 in 4 males are affected by them.

Unlike women, men aren't as likely to be interested in getting thinner but bulkier, which can result in excessive exercising and abusing steroids — making them more likely to binge drink, use drugs and suffer from depression.

But it seems men have realized a physique is nothing if it's not finessed. The guys are spending more than ever before on beauty products. Can you tell I'm wearing makeup?

The men's personal care market hit $4.1 billion in 2014, up 6.7 percent from 2012 and 19 percent from 2009. Those numbers make it one of the most booming segments of the beauty industry. (Video via Unilever)

A 2010 study suggests men are becoming more dissatisfied with their body image and women less so — resulting in a sort of turning of the tables — putting pressure on the boys to get beautiful.

The video includes images from Getty Images. 

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