After announcing his departure from V-103 last week, Frank Ski said today that he is returning to host an afternoon show on R&B station 96.3/WHUR-FM in Washington, D.C.
Ski, 56, will host the show with his longtime producer Nina Brown from 3 to 7 p.m. starting Monday, August 3.
This news may sound familiar. He left V-103 in late 2012 after 14 years as a top-rated morning host, seeking a big syndicated show deal that never quite worked out. Instead, he moved to D.C. and hosted a show at WHUR for two years.
In 2015, he returned to Atlanta full time, found part-time work with V-103, eventually regaining his morning show slot in early 2018 after Ryan Cameron decided to leave. He also grappled with his own personal struggles including a divorce and bankruptcy filing.
Nonetheless, Ski was able to regain his on-air footing at V, even with different co-hosts. He was generating strong ratings when he decided to leave V-103 earlier this month.
Ski, on his Facebook page, said the new WHUR show will blend commentary about the latest news, entertainment news and “all things important to the Black culture while providing fun, edgy and interactive engagement.”
“Frank Ski has dominated ratings and has an incredible legacy of community enrichment wherever he is on the air,” said WHUR program director Al Payne.
Ski’s agent Gary Bernstein said Ski plans to stay in Atlanta. His wife Patrice Basanta-Henry is a maternal fetal medicine doctor in Decatur.
“Frank is tied to Atlanta,” said Gary Bernstein, Ski’s agent. “He wants to be back on the radio or television in Atlanta. We can start having those discussions now. He wants to expand his brand... He is a ratings, community and endorsement machine. He does it all and still remains humble while working hard and staying relevant in the streets.”
Given Ski’s deep interest in politics, returning on air in D.C. is an ideal way to bolster that part of his skill set, Bernstein said.
Ski has a non-compete agreement that will keep him off Atlanta radio for six months but he would be able to do television immediately if an opportunity came up.
About the Author
