“James Brown was one of the greatest musical entertainers of all time, and one of the greatest legends of the music business,” Larry Mestel, the company’s founder, said to the Times. “That fits what we do like a glove.”
Brown died at age 73 on Christmas Day 15 years ago of congestive heart failure and a huge funeral was held at a packed 8,100-seat capacity James Brown Arena in Augusta, drawing the likes of Michael Jackson, Rev. Al Sharpton and Rev. Jesse Jackson.