As Donald Trump is making headlines with his uncensored comments about Mexico, companies are dropping his brand and Latinos are speaking out against the businessman-turned-politician.
The latest - Pitbull.
Pitbull, in an interview with Billboard, said that Trump doesn't understand the power of Latinos.
"I don't think he really understood what he was saying and the power of Latinos. How we're always united, and how we truly respect this country way too much; we respect the liberty it gives us to control our own destiny and the opportunities it gives us to take our families to other levels," Pitbull told the magazine.
Celebrity chefs Geoffrey Zakarian and Jose Andres pulled out of Trump's projects after his comments.
NBC has severed ties with Trump.
Trump, meanwhile, has said his comments have been distorted by the media.
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Credit: Mark McKay, Channel 2 Action News