The Cartoon Network continues to do their part to combat childhood obesity. But the network, owned by Atlanta-based Turner Broadcasting System, did not say whether it would go as far as Walt Disney Co. to limit junk food advertising on television shows aimed toward children.
The Cartoon Network adopted food-and-beverage guidelines in 2007 that make sure the network's characters don't show up in ads for high-sugar, high-fat foods, for example.
Disney said Tuesday it would end some junk-food advertising on Disney television, radio and online programs intended for children under the age of 12 in efforts to help fight childhood obesity. The media giant also started its own "Mickey Check" label for foods it considered nutritious.
For its part, the Cartoon Network has been working with nutritionists and has developed programs such as "Rescuing Recess” and the “Move it Movement" to encourage children to be more active.
"Cartoon Network limits the use of our characters aimed at children under the age of 12 to food and beverage products that meet specific nutritional criteria," according to the network's guidelines for licensing its characters on food and beverages.
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