Equal Pay Day 2017: Atlanta companies offer #20PercentCounts discounts

On Tuesday, April 4, several Atlanta businesses will be participating in Equal Pay Day to raise awareness for the gender pay gap.

According to the Bureau of Labor Statistics, women in the U.S. working full-time and salaried jobs in 2015 earned approximately 20 percent less than what men in the same positions earned.

And for working women of color, the gap was even wider when compared to both white men and white women.

In fact, according to the Economic Policy Institute, black and Hispanic women with either full or part-time jobs earn 37 percent less and 46 percent less than men, respectively.

In partnership with LeanIn.org, a nonprofit founded by Facebook COO Sheryl Sandberg that focuses on the advancement of women and addresses gender inequalities worldwide, the Atlanta chapter has invited 12 local businesses to participate in the campaign.

As part of the #20PercentCounts campaign, the companies will be offering 20 percent discounts on everyday purchases “to highlight the negative impact of 20 percent less.”

Atlanta is one of 25 U.S. cities participating.

“This isn’t a women's concern, liberal cause, or political hoax, but a nonpartisan issue imperative to the future and well-being of our nation's health and economic success,” Lean In Atlanta chapter leader Emily

Schwarz wrote on the campaign website.

Here are all the participating Atlanta businesses: