Snapchat increases warnings about speed feature

Snapchat, a social media app hugely popular with teens and young adults, recently implemented more frequent warnings about avoiding use of its speed filter while driving.

The filter allows Snapchat’s more than 100 million users to label photos and videos with the speed they are moving and then share them with other Snapchatters.

A recent lawsuit claims a Georgia man suffered brain injuries last year after his vehicle was hit by a distracted teenage driver using the filter while going more than 100 miles per hour. The suit blames Snapchat and the teenage driver. The teen's father said his daughter wasn't on her phone and wasn't at fault.

In March, Snapchat added a warning that appears whenever the speed filter is used while going faster than 15 mph, according to the company. Previously, a warning displayed only the first time a user tried the filter.

Where is the line between personal and corporate responsibility and what impact might the lawsuit have on other apps? Find out more in my latest Unofficial Business column on