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Business

SkyMall gone from Delta seatbacks, files for bankruptcy

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Jan 23, 2015

Delta Air Lines passengers can no longer browse through catalogs of quirky items like doggy porch potties and personalized sand name prints to pass the time during flights.

The Atlanta-based carrier has ended its partnership with SkyMall, and has become the largest creditor in a Chapter 11 bankruptcy filing by Phoenix-based SkyMall LLC. The bankruptcy filing Friday lists Delta as the No. 1 creditor holding a claim worth nearly $1.5 million.

SkyMall catalogs were pulled from Delta seatback pockets after the partnership ended in November 2014. The downfall of SkyMall comes amid a shift to more technology-based forms of entertainment. Travelers can now use in-flight Wi-Fi to e-mail and surf the Web, watch movies and TV or listen to music on their own devices or on seat-back screens.

Delta also last fall pulled duty-free catalogs from international flights, after the end of its partnership with its duty-free provider.

About the Author

As business team lead, Kelly Yamanouchi edits and writes business stories. She graduated from Harvard and has a master's degree from Northwestern.

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