Local startup Safe Heart develops innovative wellness applications and accessories, like their new iOximeter (@ioximeter), which is a pulse oximeter for smart phones.
A few weeks ago we gave you a rundown of the company, the product & their inspiration. Check it out, and then continue reading below to learn about Safe Heart's business tools, how they stay on top of trends and what they need most right now.
Collaboration Tools & Processes You Use:
Website: Squarespace
Email marketing: MailChimp
Communication: Skype
Storage: Dropbox
Where do you gain your insights from and how do you stay on top of emerging trends?
We go to a number of trade shows every year including CES and Medtrade, but our main source of information is a Digital Health group on LinkedIn and a blog run by Paul Sonnier. The Atlanta area also has some "crouching tigers," people who have been in the industry a long time, or who are semi-retired, who also help offer insights into different channels and opportunities.
What's Unique About Your Company Culture:
We really listen to customer requests. Many of the features that we have or have added are after listening to our early customers. Our goal is to cultivate a legion of super-fans who are always excited about any product that we make. Engaging early and honestly with our customers has really helped.
What You Need Most Right Now:
Publicity. We want people to know that the oxygen saturation (SpO2) as measured by the iOximeter and other pulse oximeters is an important vital sign to track. We would like more awareness of not just our product, but also the importance of keeping track of SpO2 along with body weight, blood pressure, body fat, etc.
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