Biswas, who lived in Atlanta for a few months in 2015 while his wife was training at the Centers for Disease Control and Prevention, said he likes the energy and vibe of Midtown. The rented company office is at the corner of Peachtree and 14th streets.
Atlanta is a good fit for the company, he said.
“First we wanted to be closer to our customers,” Biswas said.
There were some time difficulties being on the West Coast when customers here were getting started three hours earlier.
“We looked from Boston to Miami,” for the right location, he said, adding Atlanta had the right mix of talent, culture and opportunity for growth. There are startups here and some large companies, but fewer mid-sized high-growth companies such as Samsara. Georgia Tech with its pool of resources and talent was also a draw, he said.
Samara’s hardware and software puts delivery on a real-time basis. It can help customers know exact locations of vehicles, estimate delivery times, monitor conditions of the contents and help drivers with routing. The company is also developing and deploying cameras and sensors that give immediate feedback to drivers about how they are driving, making them safer, Biswas said.
Biswas said Samsara did not ask for or receive tax incentives to locate here, unlike many companies.
“For us, it was more important that we chose the right city than get a few million dollars back,” he said.