Chick-fil-A on Wednesday launched a new mobile app that allows customers to make custom orders and pay on the go.
The new app, called Chick-fil-A One, is “the customer’s remote control for how they interact with Chick-fil-A,” said Michael Lage, the Atlanta-based company’s senior manager of digital experience. The app, available on iPhone and Android-enabled devices, will let customers skip the line and pick up orders after checking in on a smartphone.
Lage said customers order, pay and check-in once they arrive through the app. The check-in signals the kitchen to prepare meals. Chick-fil-A staffers also will address app users by name, Lage said, as part of the chain’s commitment to customer service.
Chick-fil-A One has a membership structure that allows users of the app to earn free food. As part of the app’s launch, customers who download the app or upgrade from the old version before June 11 can received a free Chick-fil-A original, spicy or grilled sandwich.
Chick-fil-A One replaces the chicken chain’s current app and can be upgraded through the Apple App Store or Google Play, Lage said.
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