"Honestly, I was surprised they lasted as a weekly as long as they did, following their page counts," said Patrick Best, who owned rival The Sunday Paper from 2004 until 2011 but also worked at Creative Loafing 1999 to 2004 during its heyday. He said an alternative press is still needed and necessary. "It will be a shock to the system for their readers. I'm curious to see what the monthly print product looks like."
The final weekly edition came out July 17. Carlton Hargro, editor in chief, wrote this online:
[W]e've beefed up our page count, switched to a fancy cover stock and rolled out a brand-spanking-new logo. Once you flip deeper into this edition, you'll see we've extended the redesign vibe through the entire issue. On top of that, this month we're bringing back some sorely missed editorial elements from back in the day (our Arts Agenda and Soundboard listings, for example) and rolling out some newness as well (such as a revamped News & Culture Briefs).