Hallmark releases transgender Mother's Day commercial

Hallmark has released a commercial featuring Alex, who was born female but identifies as male, just in time for Mother's Day. The ad, hash-tagged #putyourhearttopaper, features a surprise mother-child reunion with Alex's mom, Pam, at the end.

"I've never felt home in my body. Even though I was born a girl, I've always felt like I was a boy," Alex says in the ad. "I was afraid to tell her because I thought love would have conditions. The unconditional love that she's shown has made me a better person in all of my relationships."

Alex and Pam

Credit: Jennifer Brett

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Credit: Jennifer Brett

Unbeknownst to Alex, Pam was watching the interview, and the two tearfully embrace.

"I'm your mama bear and you're my cub," Pam says. "Always. I love you."

Here's the ad: