The Internet's had jokes since shortly after a video emerged showing a dazed and bloodied passenger being dragged screaming from a United flight.
Now even the dictionary's joining in.
MORE: Airline bumping: what are your rights?
It's hard to miss Merriam-Webster's meaning in choosing to highlight the definition of "volunteer," a word United used (in addition to "reaccommodate") in its initial corporate responses.
Other Twitter commentary has been a little more blunt:
