Cereal and breakfast have always gone together like the Lucky Charms leprechaun and the pot of gold at the end of the rainbow. But is the nostalgic favorite on the decline?
Credit: Yvonne Zusel
Credit: Yvonne Zusel
A recent New York Times article says cereal sales, which totaled $13.9 billion in 2000, dipped last year to about $10 billion.
What's the cause for the slide? The article looks at several factors, including the fact that many consumers don't want to start their day with processed grains, and a millennial aversion to cereal because the meal requires cleanup after eating (seriously).
Part of the key to turning things around, some sources in the article argue, is to look at cereal beyond what it can offer in the morning. For example, country star Trisha Yearwood, a Monticello native and sometime chef, created a cocktail in which she infused milk with Cinnamon Toast Crunch cereal and mixed it with Fireball Cinnamon Whisky.
So where do you fall on the cereal spectrum? If you're not a fan, don't worry -- you might be able to drink it this year.
MORE:
What's Georgia's favorite cereal?
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