Credit: Carolyn Desalu
Credit: Carolyn Desalu
Recently, Chipotle Mexican Grill announced a new partnership with (RED), an organization founded by Bono and Bobby Shriver to help fight AIDS. Throughout the month of June, Chipotle will donate up to $100,000 based on limited-edition (RED) gift card purchases of $25 or more. The Global Fund will be the recipient of the funds.
To further raise awareness of their EAT (RED) DRINK (RED) SAVE LIVES campaign, Chipotle partnered with several celebrity chefs and television personalities including Rocco DiSpirito (chef and author, "Cook Your Butt Off") and the hosts of "The Chew," Mario Batali, Carla Hall, Daphne Oz, Michael Symon and Clinton Kelly. Each original (RED)cipe, which includes pan-roasted pork chops, chicken burrito soup, Mexican cauliflower chili scramble and West African jolaff rice, was inspired by the company's ingredients and is featured online at www.chipotle.com/RED as well the Chipotle Pinterest board.
More from the press release:
“We look to partner with organizations that are positively impacting peoples’ lives,” said Mark Crumpacker, chief creative and development officer at Chipotle. “Through the (RED) partnership, we are giving our customers a chance to purchase special edition (RED) gift cards to help play a role in ending AIDS around the world.”
The company has also partnered with 11 celebrity chefs and television personalities to create special recipes to support the EAT (RED) DRINK (RED) SAVE LIVES campaign. The list of participating chefs include Chipotle culinary manager Nate Appleman (“Next Iron Chef”), Richard Blais (“Top Chef”), Graham Elliot (chef, Graham Elliot Bistro, “Masterchef”), Jennifer McGrother (author, The Nourished Kitchen) and Andrew Zimmern (“Bizarre Foods with Andrew Zimmern”).
“Not only is the brand loved and enjoyed by young people around the world, it’s fantastic to see Chipotle rallying its customers to join the AIDS fight as part of this campaign,” said Deborah Dugan, CEO at (RED). “The impact is huge—Chipotle’s contribution alone can provide more than a quarter million days of life-saving HIV/AIDS medication for those who need it most in sub-Saharan Africa.”
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