Delta plans to host a party at the new Sky Club on the evening of Sept. 20 with hundreds of officials and business clients invited, in advance of the opening of the club in late September.
For travelers, getting access to the club isn't free. An individual Sky Club membership costs $450 a year, while a single visit pass costs $59. Others also qualify for Sky Club access, including diamond-level elite frequent fliers on Delta and international business class passengers.
In the club, "we want you to feel that you're away from everything that's happening in the airport," said Mark Kozak, Delta regional manager of Sky Clubs.
The goal of the millions of dollars of investment is to make Sky Clubs "a reason to choose the airline," Ferguson said.
The club is cantilevered two stories above the concourse level where passengers wait for flights. Kozak said the raised view from the club's floor-to-ceiling windows gives the sense that "you can reach out and grab a plane."
The club at the Concourse B midpoint will be Delta's busiest at Hartsfield-Jackson, according to Ferguson. It will replace two other Delta clubs on B, which will close.
It's not Delta's biggest Sky Club, however. A club at New York's John F. Kennedy International Airport holds that title.
Concourse B is Delta's busiest concourse at the Atlanta airport, and Kozak anticipates up to 3,000 people will visit the new club per day, out of the 11,000 total that visit Sky Clubs daily at Hartsfield-Jackson.
Delta officials believe the club on B, like the Delta club on Concourse F with an outdoor deck, may attract passengers flying out of other concourses who take the people-mover train to visit that club instead of the one on their concourse.