Some large retailers like Target and Amazon have added same-day delivery and, even after the Roadie acquisition, UPS needs to do more to compete with them, e-commerce consultant Brittain Ladd told Modern Shipper.
UPS was already an investor in Roadie. Atlanta-based Home Depot has also been an investor. Another early investor was rapper, actor and entrepreneur Chris “Ludacris” Bridges. He is still an investor in the company, a spokeswoman said Friday.
Roadie was founded by Marc Gorlin, co-founder of Atlanta-based Kabbage, which provides automated loans to small businesses.
Terms of the deal were not released. But the agreement is to be completed later this year as the holiday season hits a peak.