To celebrate Polaroid’s 80th birthday today, the company announced the release of the One-Step 2, an analog instant camera combining the brand’s iconic 1970s retro design with crisp, modern style to give you all the rainbow-colored feels.

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The "spiritual successor to the original Polaroid OneStep" (first released in 1977) is the first camera from Polaroid Originals, a new brand built under the umbrella of the Impossible Project.

According to Digital Trends, the Impossible Project is the same startup of instant film fans that helped preserve Polaroid's film after the company stopped production in 2008.

» RELATED: Read the OneStep 2 news release from Polaroid

Here’s what we know about the camera so far:

Features

ajc.com
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  • Point-and-shoot analog instant camera
  • Build-in automatic flash
  • Switch to increase or decrease exposure
  • 10-second self timer
  • 106mm lens with range of about 2 feet (great for selfies) to infinity
  • USB-charged battery with 60-day battery life
  • Available in black or white

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Compatible with

Polaroid Originals film packaging
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  • All styles of i-Type Film
  • 600 Film
  • SX-70
  • Spectra
  • 8x10

Impossible’s film will be able to develop photos in as fast as 10-15 minutes, the company announced.

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Price: $99

Where to buy: The OneStep 2 is available for preorder now and will hit stores, including Target and Best Buy, in mid-October.

More at uspolaroidoriginals.com.

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