Polaroid’s adorable new instant camera will leave you so nostalgic
To celebrate Polaroid’s 80th birthday today, the company announced the release of the One-Step 2, an analog instant camera combining the brand’s iconic 1970s retro design with crisp, modern style to give you all the rainbow-colored feels.
Inspired by the spirit of ‘77, reimagined for 2017. The Original is back. We’re #PolaroidOriginals. Nice to meet you. pic.twitter.com/MWCwkKZmuT
— Polaroid Originals (@polaroidorignls) September 14, 2017
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The "spiritual successor to the original Polaroid OneStep" (first released in 1977) is the first camera from Polaroid Originals, a new brand built under the umbrella of the Impossible Project.
According to Digital Trends, the Impossible Project is the same startup of instant film fans that helped preserve Polaroid's film after the company stopped production in 2008.
Here’s what we know about the camera so far:
Features
- Point-and-shoot analog instant camera
- Build-in automatic flash
- Switch to increase or decrease exposure
- 10-second self timer
- 106mm lens with range of about 2 feet (great for selfies) to infinity
- USB-charged battery with 60-day battery life
- Available in black or white
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Compatible with
- All styles of i-Type Film
- 600 Film
- SX-70
- Spectra
- 8x10
Impossible’s film will be able to develop photos in as fast as 10-15 minutes, the company announced.
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Price: $99
Where to buy: The OneStep 2 is available for preorder now and will hit stores, including Target and Best Buy, in mid-October.
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