NASCAR pioneer, Atlanta Motor Speedway owner Bruton Smith dies

Hall of Fame inductee Bruton Smith, center entertains the crowd as his son, Marcus Smith, left and Hall of Fame member Darrell Waltrip, right look on during the NASCAR Hall of Fame Induction ceremony in Charlotte, N.C., Saturday, Jan. 23, 2016. (AP Photo/Mike McCarn)

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Credit: AP

Hall of Fame inductee Bruton Smith, center entertains the crowd as his son, Marcus Smith, left and Hall of Fame member Darrell Waltrip, right look on during the NASCAR Hall of Fame Induction ceremony in Charlotte, N.C., Saturday, Jan. 23, 2016. (AP Photo/Mike McCarn)

O. Bruton Smith, who emerged from rural North Carolina and parlayed his love of motorsports into becoming a NASCAR Hall of Famer and one of its most eccentric and successful promoters, died Wednesday. He was 95.

His death was announced by Speedway Motorsports LLC, the company formed when he consolidated his entities in 1994. Smith made it the first public motorsports company to trade on the New York Stock Exchange three months later. Speedway Motorsports said Smith died of natural causes.

Smith founded Speedway Motorsports, a company that currently owns 11 facilities across the United States including Atlanta Motor Speedway. The tracks host NASCAR, IndyCar and other series in Hampton, Bristol, Tennessee, Charlotte, Las Vegas, New Hampshire, Sonoma, California, Texas, Dover, Delaware, Nashville, North Wilkesboro, North Carolina, and Kentucky.

His son, Marcus, the current president and CEO of Speedway Motorsports, on Tuesday posted a tribute to his father on social media. “I had a wonderful Father's Day weekend. I am so thankful to be a dad, and to have an amazing dad.” The post was accompanied by two photos of Smith, surrounded in both by his family.

“Race fans are, and always will be, the lifeblood of NASCAR. Few knew this better than Bruton Smith,” NASCAR chairman Jim France said. “Bruton built his race tracks employing a simple philosophy; give face fans memories they will cherish for a lifetime. In doing do, Bruton helped grow NASCAR’s popularity as the preeminent spectator sport.”

Born March 2, 1927, on a farm in Oakboro, a small town 30 miles east of Charlotte, Ollen Bruton Smith was the youngest of nine children. He watched his first race as an 8-year-old during the Depression and bought his first race car at 17 for $700.

“The whole idea at that time was that I was going to be a race car driver. I learned to drive, but that career didn’t last long,” Smith said about his early start, claiming his mother prayed for him to find another passion. “You can’t fight your mom and God, so I stopped driving.”

Smith instead became an entrepreneur — promoting his first race at age 18 — and became one of the giants in stock car racing.

NASCAR races this weekend at Nashville Superspeedway, a track that was purchased by Speedway Motorsports late last year.

“My parents taught us what work was all about,” Smith said in 2008. “As I look back, that was a gift, even though I certainly didn’t think so at the time. A lot of people don’t have that gift because they didn’t grow up working. Bu if you are on a family farm, that’s what you do. Everything is hard work.”

Speedway Motorsports also owns and operates a number of subsidiaries. Smith founded Sonic Automotive in early 1997 and took it public 11 months later; in 2000, it was recognized as a Fortune 500 company and has hundreds of dealerships in over 20 states.

Smith was on the ground floor as stock car racing grew in popularity, starting in the Deep South. Smith joked he was “unlucky enough” to be appointed by a committee of frustrated racers and car owners to begin promoting races.

He partnered with Curtis Turner in 1959 to build Smith’s first permanent motorsports facility, Charlotte Motor Speedway. It opened in June 1960 with a 600-mile race, the longest in NASCAR history. The Coca-Cola 600 to this day is considered a crown jewel on the NASCAR calendar.

Bruton Smith (left), owner of Atlanta Motor Speedway, and Georgia Governor Zell Miller clap their hands at a ceremony at AMS in 1997. (AJC file photo / Johnny Crawford)

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Credit: AJC file photo

Smith became known for building state-of-the-art facilities that embraced the fan experience. His tracks have condominiums, Speedway Clubs that offer fine dining and giant, high-definition video screens.

“I love the racing business. I want to contribute more and more,” Smith said in 2015. “You hear us preach about ‘fan friendly.’ I think that is a driver for me to just do more things. I enjoy the contributions I’ve been able to make to the sport.”

He often sparred with NASCAR founder Bill France Sr. and his successor, Bill France Jr., and battled the NASCAR leadership for decades trying to bring elite Cup Series races to his properties. The two largest operators of racetracks in the country rarely saw eye-to-eye, but Smith, with his gold-framed shaded sunglasses and wild sport coats, never backed down.

“Bruton’s contribution to stock car racing is hard to measure,” said fellow NASCAR Hall of Famer Dale Earnhardt Jr. “His ambitious vision created growth and opportunities that I am forever thankful for.”

Eddie Gossage, who worked for Smith at Charlotte before leaving to help open Texas Motor Speedway and guide it through its first 25 years, paid tribute to his former boss.

“I've met American Presidents and scholars. Astronauts and artists. World famous musicians and athletes. But the greatest man I ever met was Bruton Smith."

- Eddie Gossage

Smith in 2016 was inducted into the NASCAR Hall of Fame for his contributions to motorsports. He was inducted into the International Motorsports Hall of Fame in 2007 and the National Motorsports Press Association Hall of Fame a year earlier. Jim France called Smith “a giant of a sport.”

“Everyone knows what he’s done for motorsports, NHRA and NASCAR,” drag racing great John Force said. “He was like a second father to me. I met him when he opened Bristol. I sure loved him. I’m going to miss him. His legacy will live on.”

Smith is survived by sons Scott, Marcus and David, daughter Anna Lisa, their mother, Bonnie Smith and seven grandchildren. Funeral arrangements were pending.