The regional sports networks on which Braves, Hawks, Atlanta United and Dream games are televised unveiled their new names Wednesday.

Fox Sports South will become Bally Sports South, and Fox Sports Southeast will become Bally Sports Southeast.

The networks will begin using the new names “in the coming months,” they said.

Sinclair Broadcast Group, which owns the networks, and casinos operator Bally’s Corporation, which signed a naming-rights deal with Sinclair last year, announced the long-expected rebranding and a new red logo for the sports networks Wednesday.

In addition to the two Atlanta-based channels, 17 other Sinclair-owned regional sports networks across the country will change their names as part of the rebranding to Bally.

Sinclair also announced that two part-time channels serving the South region, Fox Sports Carolinas and Fox Sports Tennessee, will be eliminated, with live and original programming from those channels moving to Bally Sports South and Bally Sports Southeast.

The 10-year naming-rights deal is part of a larger agreement between Sinclair and Bally’s. The companies said last year the deal will “create unrivaled sports gamification content on a national scale” and “position Bally’s to capture a significant share of the fast-growing U.S. sports betting and iGaming market.”

About the Author

Featured

8/26/17 - Atlanta, GA - Georgia leaders, including Gov. Nathan Deal, Sandra Deal, members of the King family, and Rep. Calvin Smyre,  were on hand for unveiling of the first statue of Martin Luther King Jr. on Monday at the statehouse grounds, more than three years after Gov. Nathan Deal first announced the project.  During the hour-long ceremony leading to the unveiling of the statue of Martin Luther King Jr. at the state Capitol on Monday, many speakers, including Gov. Nathan Deal, spoke of King's biography. The statue was unveiled on the anniversary of King's famed "I Have Dream" speech. BOB ANDRES  /BANDRES@AJC.COM

Credit: Bob Andres