“Matt has been a tremendous asset to our athletic program over these last four years,” Georgia AD Josh Brooks said in a statement from UGA on Friday afternoon. “He has made extensive and meaningful contributions to our overall Bulldog Club and development office in many areas of importance. Matt has provided leadership in several initiatives during his time at UGA which has contributed to record-setting fund raising opportunities. We will miss him but wish him and his family all the best.”
Borman came to UGA from West Virginia as a fundraising senior administrator with the clear objective of becoming an athletic director as soon as possible. Borman had hoped to be considered a candidate to succeed Greg McGarity when the Bulldogs’ 10-year athletic director decided to retire in November. However, he was not among those to be interviewed.
At LSU, Borman will replace Rick Perry as president and CEO of LSU’s Tiger Athletic Foundation (TAF). The TAF operates almost as a separate entity from LSU athletics. Scott Woodward took over as LSU’s athletic director last year after serving as Texas A&M’s AD from 2016-19.