Support for what is termed the Olympic model has grown. While NCAA president Mark Emmert testified in 2014 in a federal trial his objections to college athletes profiting from name, image and likeness, he said in March that the Olympic model is “well deserving of serious consideration inside the context of college sports.”
Former Secretary of State Condoleezza Rice, who chaired an NCAA commission on college basketball in the wake of the FBI’s investigation into corruption in the game, said that she believed that athletes should be able to benefit from NIL usage, although legal parameters needed to be set.
It is seen as a possible alternative to the push for college athletes to be paid by the colleges themselves, an alternative that the schools steadfastly oppose. Asked if the Olympic model was where college sports was headed, Stansbury said he didn’t know.
“It’s going to be interesting to see what happens with some of these lawsuits,” he said, referring to lawsuits against the NCAA challenging athletes’ compensation limits. “A lot of moving parts, that’s for sure.”