Hate brings out the best in people.
Hostilities betweent Georgia and Georgia Tech date back to 1893 when the school's first met on the football field. The first shot in the smack talk was fired by Georgia Tech with its fight song "I'm a Ramblin' Wreck," which includes the words "To hell with Georgia" back in 1908.
In retribution, Georgia fans change the last line to "Glory, Glory," the unofficial fight song, to "To hell with Georgia Tech" during Tech games.
It's "Clean, Old-Fashioned Hate."
Nowadays, the disdain pours onto social media, where fans but creative spins on their dislike for eack other. You can follow some of the hate in our #UGAvsGT Twitter tracker.
For some highlights on how fans put their personal touch, here's a look at some of the "cleaner" tweets of hate: