“We’re optimistic,” SEC commissioner Mike Slive said. “We believe the product is so good. We believe the network is so strong. We believe the network will be national. We believe it will generate revenue as it grows over the next decade.
“But … how much that will add to the revenue through the conference to our institutions is really speculative.”
Georgia athletic director Greg McGarity said he doesn’t know when the SEC Network will produce revenue for the school, or how much. Because of that uncertainty, he said, the UGA Athletic Association prepared its budget for the 2014-15 school year without including any revenue from the network.