Several flocked to Twitter to express their disgust and criticize the company.
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Following the backlash, Snapchat issued a statement Tuesday, saying the ad was published "in error," according to BBC.
“The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened,” it said.
Despite the apology, Rihanna took to social media Thursday morning to denounce the brand. "I'm just trying to figure out what the point was with mess," she posted on an Instagram story. "All the women, children and men that have been victims of DV in the past and especially the ones who haven't made it out yet....you let us down! Shame on you. Throw the whole app-oligy away."
Now folks are threatening to delete the app.
Snapchat has yet to respond to Rihanna’s latest comments.
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