Xavier Vanneste is the De Halve Maan Brewery Director who came up with the plan. He says the idea was born from conversations with the property owners along the route.
"Actually lots of people were asking us for tapping points or making jokes about it, were saying 'look you can't pass along our streets or along side our building or door. But we are willing to invest as long as we can have a little tapping point of the pipeline'. So that gave us the idea actually to crowd fund the project," says Vanneste.
At the top level, 21 people paid over $8000 each in exchange for one bottle of beer every day for the rest of their life.