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Williams describes herself as "a graduate of the University of Michigan, a Certified Member of Cuddle Professionals International, and an active volunteer coordinator in the South Park and West Seattle neighborhoods." (Source: WestSeattleBlog)

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The opening was publicized with this official announcement:

Washington’s first professional cuddling establishment opened its doors in West Seattle. Cuddle Club’s free membership allows members to schedule cuddle sessions in the safe, secure, and beautifully designed comfort of the new club at Fauntleroy Square.

Cuddle Club is about creating a welcoming space for members to be themselves. Non­sexual, nurturing touch is a basic human need. Everyone needs to be held, and all of us benefit from more relaxing, meaningful human contact. Cuddle Club’s mission is to improve lives in small ways that matter, and in lieu of a membership fee, members are asked to support that mission with donations of time, food, or other goods to local organizations.

Benefits of cuddling can include reduced stress and anxiety; improved social skills, self-esteem, and sleep; lower blood pressure and heart rate; reduced drug cravings and risk of heart disease; and improved immune system and recovery time.

It’s not the first cuddling center in the country, just in Seattle.

There's one in Portland called Cuddle Up To Me; another one in Rochester, NY, called The Snuggery, and one in NYC called Cuddle U NYC. And so on.

To be clear: None of these listings or links constitutes an endorsement.