But the owner says it was no ordinary theft.

Jessica Roy, who describes the thieves as a young white couple, made off with more than 100 calendars all showing men and women scantily clothed, like the Dallas Cowboys cheerleaders.

They left a dozen chastising signs in their place.

“They were pre-printed signs (and) all the messages on the signs basically say the same thing that they just didn’t agree with basically having the human body as meat on display,” Roy said.

Roy only sells the calendars three months out of the year and works on commission. She says the theft has cost her all her profits for this season and likely means she will not be able to give her employees bonuses as the end of the year.

“They’re on consignment, but I’m responsible for them,” she says. “Not only do I sign a security deposit, which now I’ll lose, I’m also responsible for any merchandise that’s missing.”

Roy is offering a reward for their return or information leading to an arrest in the case.

“I’m pretty forgiving … you want to bring them back crumpled and wet and soggy and put them in a box or bag and leave them for me, that’s fine,” she says. “I can write off damaged products; I can’t write off missing product.”