One way to promote a TV show at South by Southwest: opening a pop-up chicken restaurant. Another way: terrifying people to death. Hulu's "The Handmaid's Tale" went for option No. 2 this weekend in Austin, Texas.
As Statesman Shots co-hosts Omar Gallaga and Tolly Moseley explained in an episode of the podcast Saturday, they came across stoically marching ladies in red on their way to the Los Pollos Hermanos installation promoting AMC's "Better Call Saul." They were not the only people startled by the guerilla marketing for the dystopian drama.
>> For complete SXSW coverage, head to Statesman.com, MyStatesman.com, 512tech.com and Austin360.com
All these (presumably) Handmaid's Tale folks are scaring me. #sxsw pic.twitter.com/VkXHYzhsUI— Anthony Balderrama (@anthelonious) March 10, 2017
A bunch of Handmaid's Tale handmaids are freaking people out at SXSW.https://t.co/6MM5hmB7jl pic.twitter.com/cHaBixOzX5— io9 (@io9) March 11, 2017
Holy cats - Handmaid's Tale right outside the Austin convention center! #sxsw https://t.co/wjtia7Ilmi— Christopher Lucas (@ChristophrLucas) March 12, 2017
About the Author
Credit: Arvin Temkar
Credit: Georgia Department of Economic Development