Edgar Antillon and Miguel Jimenez will not offer the discount to anyone else as they mark what the Hispanic owners dubbed "White Appreciation Day."

Their reasoning, according to USA Today, "We have a whole month for black history month. We have a whole month for Hispanic heritage month, so we thought the least we could do was offer one day to appreciate white Americans."

Antillon said the day isn't meant to discriminate, but bring people together, according to KUSA.

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People join a rally in support for U.S. Centers for Disease Control and Prevention employees on Tuesday afternoon, April 1, 2025, at the Atlanta headquarters after federal cuts triggered significant layoffs. (Photo: Jenni Girtman for The Atlanta Journal-Constitution)

Credit: Jenni Girtman