Some 10,000 eggs were planted across three fields for the annual Pez Easter egg hunt. Start times varied for the different age groups but parents ignored the rules and rushed the fields, causing chaos and leading planners to cancel the egg hunt Saturday.
"I take this personally. I don’t want this to be a reflection of the brand," Shawn Peterson, the general manager of the Pez visitor center in Orange, Connecticut, told NBC Connecticut. "It was a fun thing up until this point."
Planners had not anticipated the more than 1,000 people who showed up, according to NBC Connecticut. Parents were on the “kids only” fields well before the start times.
"Somebody pushed me over and take my eggs and it's very rude of them and they broke my bucket," 4-year-old Vincent Welch told NBC Connecticut.
Pez did not widely advertise the event to try to keep the number of participants low, Peterson told NBC Connecticut.
The company also said it made efforts to ensure every child got an egg or piece of candy.
"We sincerely tried our best to create a fun, free activity for everyone to enjoy. Due to the actions of a few, the good intent quickly turned into a mess," Pez replied to a critic on its Facebook page. "We only wanted to do good for the local community."
Still, angry parents flooded Pez’s Facebook page with complaints.
“Hey thanks for the waste of time and non existent organization of your egg hunt. Specific direction 9-12 egg hunt 11am sharp. We drive 2 and a half hours to show up 30 min early only to recieve a "sorry, no one listened and they started early." I'm sorry your establishment was so poor with planning that they apologize for children not listening instead of being unprepared for such and event. I'll wait in this line after my drive just to personally let management know my level of disappointment and poor excuse of an apology.”
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