A new commercial from Fisher-Price is getting attention for more than just a new toy.
Website the Mighty reported that the company embracing inclusive advertising.
In the commercial, two children, a boy and a girl, are playing with Fisher-Price’s Little People Sit ‘n Stand Skyway, which has a tower of tracks that can be raised and lowered to two different levels on which children can play with toy cars.
A little girl can be seen sitting next to the toy and smiling as cars race down the track. She happens to have Down syndrome.
"Play is the ultimate way for children of all abilities to learn and have fun, whether it’s learning to share or celebrating a vehicle racing down the ramp," Teresa Gonzalez Ruiz, vice president of brand marketing at Fisher-Price, told The Mighty. "We’re so happy people are noticing this ad for its inclusivity and are committed to better reflecting today’s families, including children with special needs, in our marketing communications."
The news comes after a persistent mother was able to get her son, who also has Down syndrome, involved with an ad campaign with OshKosh B’Gosh, a children's clothing company.
The Fisher-Price ad can be seen below: