Andy Grammer applied his "Fresh Eyes" concept with dramatic results when he decided to shoot his latest video at a rescue mission in Los Angeles.
According to People, his song "Fresh Eyes" is about seeing marriage through a different perspective. Grammer decided to use this concept in his video in hopes of providing some of the homeless population with a new way to look at themselves.
Grammer is seen in the video meeting workers at the shelter, along with people who are staying there. He later takes several people to a makeup trailer where they get haircuts, new clothes and in some cases a clean shave or makeup. Most of the people in the video can be seen smiling, nodding or crying with joy after getting their new looks.
The video was shot at the Union Rescue Mission, the longest-running homeless shelter in Los Angeles. The shelter takes in roughly 1,100 people every night.
All proceeds from the video go to the mission. To donate, go to andygrammer.com.
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